E-marketing is an extremely powerful medium for communicating to your customer database.

E-messaging can be highly targeted and profiled, or even content managed to the recipients pre-profiled needs. This format can also be used for clever viral campaigns or to perform online surveys and awards programmes.

There are several advantages to using email marketing above traditional marketing: Response is very often instant, it is much more informative, is direct with no waiting time and you can produce accurate reports on the campaigns effectiveness in real-time.

For example when an email campaign is sent out it is possible to see in real time, how many people have opened the email, whether they reply or link through to an offer or product within the content. You can also link this to your website to see the effectiveness of a campaign through tracked shop sales at product level.

We continually produce and broadcast email campaigns for a number of our clients as well as being a conduit for sending campaigns for a number of our partner agencies clientele.

Key pointers

We ensure that several key pointers are adhered to when producing e-campaigns:

• The database only contains opted-in names
• The email contains an easy method for opting out, usually a simple click
  with a web page informing the user that they have been successfully removed.
• The email conforms to both text and HTML standards ensuring maximum delivery
• Tracking is placed for links if required
• Real-time reporting is delivered for opened mails, responded mails and
  click-through statistics
• The database is auto de-duped on opt-out and no-such address returns

Our Core3 system comes complete with its very own e-campaign manager - a very powerful tool for creating and managing e-marketing camapaign.

A brief overview

E-Campaign manager allows for the creation of multiple camapaigns with full personilsation, link tracking, reporting and database management.

The features include:

• Multiple Campaigns
• 4 personalised data fields
• 3 trackable links per email
• Auto opt-out database update
• MIME - multi format HTML and Text versions.
• HTML inline editor (FCK)
• Real-time reporting for open rates
  and link tracking.
• User DB updated with date/time opened / link clicked / opted out.

For further information about our Core3 CMS and what it can do for you and your business, click here.